As technology expands in business, companies struggle to keep up with the pressure to market their brands and products effectively. This course aims to align the business and its marketing goals and objectives through strategic communication. It focuses on using strategic digital marketing to create actionable marketing plans online to reach the business’s specific goals and improve the relationship between the company and its audience. This course is designed to help learners develop their creative and analytical skills by evaluating the business’s external environment and organization and how this will help them create digital marketing strategies.