Social Media is a relatively new area for marketers to utilize when promoting their products and services, but it has been growing ever since it started as more and more people have been using social media in the daily parts of their lives. The Social Media Marketing course will focus on the aspects of using different social media platforms for marketing. It will contain its importance, the different platforms (Facebook, Instagram, YouTube, TikTok), and guides when using each. The course will also contain ways to identify and measure success.