Design thinking is a problem-solving methodology that is centered around the user. It is based on the philosophy that a hands-on, user-centric approach to problem-solving promotes innovation; in turn, innovation can lead to differentiation and a competitive advantage1. The design-thinking process is composed of 6 distinct phases: Empathize, Define, Ideate, Prototype, Test1. Design thinking is a core way of starting the journey and arriving at the right destination at the right time.
